Friday, July 25, 2008

The Axe Effect - "Your Mojo is Loading..."


Each year at about this time, I buy the boy 2 new shirts for school. I let him choose the colors. When he was younger, he chose red - spiderman red. For the past 2 years, it's been black. This year, he chose pink. The choice of a new generation of fashion conscious males. And when he starts back to school, sporting this newly "metro" look, he'll smell fresh all day, thanks to the tube of Axe men's deodorant he asked me to purchase at the store. "I am 9 now, mom".

2 comments:

Brent said...

Pink is the new black.

Brent said...

And, if there's any truth in advertising at all...

...you can't blame a 9 year old guy for wanting Axe products. Seen those commercials?